Walmart Joins The Mattress Craze With Allswell Home
Allswell Home is the latest online mattress brand selling direct to consumers. With Walmart’s support, the company is likely to shake up the already overcrowded mattress industry.
Allswell Home’s promises to provide better sleep for its customers and was launched on February 28th with its debut collection. It includes two luxury mattress types: The Softer One and The Firmer One, with prices ranging from $ 495 for a Twin to $ 1,035 for a King.
The softer one has a built-in plush topper and is made from performance memory foam that provides breathability and support. It is available in twin, full, queen and king.
The firmer one also has a built-in plush topper and is made from performance memory foam, but is additionally made with several hundred individually wrapped 13-gauge spools for added support and strength. It is available in twin, full, queen and king.
Like other online mattress brands, Allswell Home offers a generous 100 night free trial and a 10 year warranty. Additionally, customers can opt for the white gloved service if Allswell pulls away their previous mattress so they don’t have to. In order to use the mattress removal service, you have to forego the free 100-night trial version.
However, unlike most 80+ online mattress manufacturers who ship direct, Allswell Home offers more. It’s also a home design brand that works with leading flavor makers in the industry to create stylish bedding sets just the way you want them. At the start, four limited edition bed linen sets will be made available:
New American – Designed by TLC interior designer Jeremiah Brent
Inspired worldwide – Designed by HGTV presenter Genevieve Gorder
Modern glam – Designed by blogger and fashion designer Rachel Parcell of Pink Peonies
Tonal textures – Designed by the entertaining EyeSwoon expert and creator Athena Calderone
Linens range from $ 60 to $ 350, while full linens can cost up to $ 1200.