Royal recognition for Batley-based furniture manufacturer HSL

Pictured from left are Debra Burrows (William Burrows' wife), Patricia Burrows (founder of HSL) and William Burrows (chairman and owner of HSL) in front of HSL headquarters in BatleyPictured from left are Debra Burrows (William Burrows’ wife), Patricia Burrows (founder of HSL) and William Burrows (chairman and owner of HSL) in front of HSL headquarters in Batley

HSL, with more than 50 years of experience in handcrafting chairs, sofas and beds, is one of 205 organizations that have received a prestigious Queen’s Award for Enterprise nationwide.

The family business announced today (Thursday, April 29) has been recognized for its outstanding innovative strength for its patented “innovative frame design” which enables the attachment of a wooden knuckle (armchair handle) with a different technique than the method historically used by other furniture manufacturers.

HSL operates in a highly specialized niche of the broader upholstered furniture market, particularly focusing on customers aged 65 and over, as well as customers with additional physical, comfortable or medical needs.

The wooden ankle armchair handle

The traditional company has steadfastly developed products that are tailored to the specific needs of this population group. The focus is on providing comfortable furniture that is tailored to the size of the customer and that supports the entire body. This improves the sitting posture and improves general personal wellbeing.

William Burrows, Chairman of HSL, said: “I am thrilled and very proud, as is my mother, who founded HSL 53 years ago with my father and to win the Queen’s Award for Enterprise for our innovation is an amazing and humiliating one Power.

“It not only reflects the skill, passion and commitment of our team, but is also a testament to our craftsmen who design, develop and beautifully handcraft our range of CleverComfort sofas, chairs and beds.”

The innovative frame design resulted from extensive developments and tests. The result was an ankle that is ergonomically designed so that it fits the customer’s hand perfectly while sitting and can be retrofitted, removed and / or replaced at the same time.

This innovation improves the customer experience as well as the environmental sustainability and manufacturing efficiency of the furniture.

Now in its 55th year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country. Winning companies can use the prestigious Queen’s Awards badge for the next five years.

Applications for the Queen’s Awards for Business 2022 will be submitted on May 1, 2021. You can find more information at www.gov.uk/queens-awards-for-enterprise.

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