Makers of Leesa mattress launch innerspring Sapira bed » BedTimes Magazine
MATTRESS INDUSTRY PUBLISH NEWS VIA PR NEWSWIRE
Launch of Sapira, a brand that takes the new trend in direct-to-consumer mattresses to a new level of luxury
VIRGINIA BEACH, Va., Oct. 11, 2016 / PRNewswire / – Over the past two years, the mattress industry has been turned on its head with the introduction of a range of high quality foam options delivered directly to your door. Although progress has been made, shopping for high quality pocket spring mattresses still seemed to be stuck in the dark age of high prices and time consuming and unsatisfactory shopping experiences. That has changed today. Leesa Sleep, the company that successfully challenged the foam mattress industry, is introducing an entirely new brand called Sapira ™, which offers a luxury hybrid mattress that is delivered direct to your home. The luxury mattress is available from today at www.sapirasleep.com.
Sapira was created to meet the sleep needs of an entirely new demographic of consumers – one who seeks luxury and quality at a fair price. When it comes to mattresses, these connoisseurs of life seem to prefer innerspring mattresses and a luxurious sleeping system. They like to understand the story and the stories behind the brands they buy. They also appreciate the ease and convenience of purchasing direct from consumers. The 100% American Sapira mattress was designed and built for these discerning consumers. Over a year in production, it’s the first high-end pocket spring hybrid mattress that can be seamlessly ordered online and delivered to your home.
“Our goal was to create an affordable luxury mattress brand that goes directly to the consumer,” said David Wolfe, co-founder and CEO of Leesa Sleep, the company behind Sapira. “We’re excited to introduce you to the first mattress designed specifically for consumers who prefer to shop for luxury products and experiences online.”
Jamie Diamonstein, Leesa Co-Founder and Chief Product Officer, explains: “The Sapira mattress has been expertly engineered to include an exclusive pocket spring core with a combination of high resilience foam and high density memory foam. Together, these layers provide comfort and support that actually respond to your body type and sleeping style. We call this the Universal Reactive Feel ™. “The high-performance foam layer has been specially developed to allow optimal airflow, bounce and freedom of movement, while the middle memory foam layer provides the pressure relief needed to relax your body. The main difference to Sapira, however, is the exclusive pocket spring core, which is positioned between two layers of transition foam. The unique system includes a thousand premium quality steel coils that offer unparalleled support, body shaping and almost no motion transmission. The Sapira mattress has also been designed with excellent edge support so you can sit comfortably without sinking.
The advanced technology of the Sapira mattress is comparable to mattresses that cost thousands more. However, thanks to Sapira’s direct-to-consumer business model, it is offered at a price that is surprisingly affordable.
The Sapira mattress can be purchased at the following prices:
Twin: $ 975
Twin XL: $ 1,075
Full: $ 1275
Queen: $ 1,475
King: $ 1775
California King: $ 1,775
* White glove service is also available including removal of old mattresses. Sapira offers customers a 100-night risk-free trial.
Sapira ™ is the first luxury sleep brand founded by Leesa co-founders David Wolfe and Jamie Diamonstein. The brand was developed to cater to discerning consumers who prefer the luxurious, high-end feel of innerspring mattresses and a more luxurious sleeping system, but who also appreciate the ease and convenience of shopping directly with the consumer. Learn more at www.sapirasleep.com,