Lugg wants to be the Instacart of furniture delivery
Nobody likes to move furniture. Whether you’re moving houses or just bringing in new upholstery, it’s big, bulky, and even if you can find moving companies that do a good job, the logistics of scheduling it can be a nightmare. Jordan BrownThe co-founder and CEO of the on-demand furniture delivery service Lugg saw these challenges as a business opportunity.
Courtesy of Lugg
The idea came to him when he was shopping at Ikea and realized that not only would it be a week for his new sofa to arrive, but that there would be a four-hour delivery window on a working day. “[I realized that] Furniture stores either didn’t offer delivery or delivery times were just so messy, ”Brown tells Business of Home. “People are so used to Ubers, Lyfts, and Instacarts these days – why not push a button and have your furniture delivered the same way?” So in 2015, he and Eric Kreutzer Lugg was launched as a moving service that enables real-time vehicle tracking from Uber for same-day delivery of furniture.
Via the app or website, users can book a “lugger” who helps with furniture deliveries, apartment moves and even trips to donation centers or rubbish dumps. When it comes to furniture, move it where you want up to 150 miles away. Customers can book their preferred delivery window up to 30 days in advance or on the same day and choose the vehicle size – from a pickup to the XL Lugg, a 10-foot long van.
When the company first started, Brown and Kreutzer were the ones who actually did the moves, rented trucks, and set up customers the old-fashioned way. “That sounds really scratchy, but we sat at Ikea’s home delivery line first,” says Brown. “We went to each person who was ready to schedule their delivery and asked, ‘What if we could get it? [your item] home within 30 minutes – would you do that instead? ‘We played around on this line for a good 90 days every day, and then we saw the same people use Lugg for other things, like buying a Craigslist or donating to goodwill. “After four years (and around $ 7 million in venture capital funding), Lugg has a retail portfolio that includes partnerships with corporate brands such as Costco, Mattress Firm, RH and Ikea.
“The idea that these furniture retailers needed Amazon-style delivery on the same day [the buyer’s] The schedule was pretty obvious, ”says Brown. “We brought it once [Lugg to] At one point the managers started talking. In Costco’s scenario, it went from one manager to over 100 branches, and that started with one branch experiencing this. We are now working with the COO of Costco on rollouts – as soon as we could show the initial success, we started. “
Courtesy of Lugg
Courtesy of Lugg
Left: Courtesy of Lugg | Right: Courtesy of Lugg
In addition to expanding its presence through stationary flyers and corporate partnerships, Lugg introduced an online purchasing function via the app: the option of renting out the entire procurement process, with the Luggers going to a retailer. Purchase of furniture and delivery of the order. Each retailer’s inventory is updated in real time, so Lugg users can use the app to purchase what’s available in-store and have their furniture delivered the same day with the expectation that parts will be delivered quickly and professionally.
“With a traditional delivery company, there is no incentive to perform or go beyond,” says Brown. “With Lugg you can apply, work when you want, with whom you want, and the earning potential is unlimited – in addition to an hourly wage, you are tilted and rated.” (Many moving companies in the company’s top markets work six digits a year for Lugg.) Brown and his team can manage their nationwide network of moving companies through background checks, vehicle inspections, and photo submissions of all moves, which are regularly checked to ensure the caliber of the packaging and delivery corresponds to face value. If a lugger’s rating falls below 4.7 out of 5 stars, they let that employee go.
Lugg is currently active in 10 large US metropolises. The Bay Area is currently the largest and most powerful market. In most of the cities it serves, the company reports a breakdown in retail shipments of around 70 to 30 versus residential appearances (it also appears on Craigslist and Facebook Marketplace to serve the used furniture market), a number that translates as Lugg will continue to grow expanding to New York, Boston and Orlando this year. “A lot of retailers have knocked on our door in the past 24 months,” says Brown. “There is this sense of urgency in the delivery and the time it can take. Compared to Amazon, customer expectations have changed significantly. I think our generation is very different in that we want instant gratification, and a lot of retailers are starting to really adjust to it. “
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