Green For Life trash hauler joins Rochester area competition

GFL (Green For Life) Environmental Inc. acquired the commercial waste handling business of Advanced Disposal in Rochester last fall and introduced new residential and roll-off services to the area in February.

“We pick up customers in the southwest and northwest of Rochester,” said GFL General Manager David Meyer. “The northeast and southeast are more of a challenge at the moment. Our goal is to keep growing. We’ll definitely be in all (Rochester Quadrants) sooner or later.

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GFL also won the contract to serve the city of Zumbrota in February. The company currently has a local fleet of 11 bright green trucks and is adding more as it grows.

The addition of GFL brings the number of garbage hauliers in the Rochester area to four. Hometown Haulers and Sunshine Sanitation are based on site.

New GFL waste and recycling bins ready for delivery at the facility east of Rochester on Highway 14, Friday March 26, 2021.  (Ken Klotzbach / kklotzbach@postbulletin.com)

New GFL waste and recycling bins ready for delivery at the facility east of Rochester on Highway 14, Friday March 26, 2021. (Ken Klotzbach / [email protected])

Waste Management, the largest garbage trucking company in the US, has long been a major player in the region. It has bought out smaller players like Alli Rolloff Inc. and Garbage Man in recent years. The transition for Garbage Man customers in late 2017 and early 2018 did not go smoothly.

When Houston, Texas-based Waste Management decided to buy Advanced Disposal, the fourth largest US freight forwarder, the deal was approved with a few caveats.

The Justice Department’s antitrust concerns led AD and WM to sell 32 collection operations, 36 transfer stations, and 18 landfills in 10 states to the GFL for approval. Advanced Disposal’s Rochester transportation company was part of that deal.

That agreement landed GFL at 4245 US 14 East, the former Rochester site of Advanced Disposal. Last fall, GFL took over AD’s six local commercial transport routes. Waste Management took over AD’s private customers.

Now the GFL, in which many former employees of Advanced Disposal employ 16 people, is expanding its presence in the market. Meyer assumes that GFL’s offers will be competitive, especially when compared to waste management.

“We have local customer service. It’s a really big deal, ”he said, noting that Advance Disposal didn’t have that feature. “When people call, they are literally talking to someone in the Rochester office.”

David Meyer, General Manager of Green For Life, is preparing new garbage and recycling bins for delivery at the facility east of Rochester on US Highway 14 on Friday, March 26, 2021.  (Ken Klotzbach / kklotzbach@postbulletin.com)

David Meyer, General Manager of Green For Life, is preparing new garbage and recycling bins for delivery at the facility east of Rochester on US Highway 14 on Friday, March 26, 2021. (Ken Klotzbach / [email protected])

GFL is the only local freight forwarder that starts recycling weekly instead of twice a month.

“I felt that it was really very important. We really want to be green, ”said Meyer. “The promotion of recycling is very important to us.”

On price, he said GFL is comparable to Hometown Haulers and Sunshine Sanitation while it is competitive with Waste Management’s pricing system. Meyer added that billing GFL is straightforward and without surprises.

“We are trying to remove the hidden costs from the picture and only offer a base price,” he said. “It wasn’t our goal to be the cheapest. Our focus is on service. “

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